Iams’ #ShakeItForward Campaign Benefits Shelter Pets

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Post by Robbi Hess, BlogPaws Blog Manager

There are two things that I know I can embrace with both arms — funny pet videos and a pet food company like IAMS and its #ShakeItForward Campaign. This campaign kicked off with a goal that IAMS would donate 250,000 bowls of food to pets in animal shelters across the country.

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That goal was met and exceeded and IAMS upped the campaign to 500,000 bowls of food to shelter pets. A half a million bowls of food being donated to dogs and cats in need! Incredible.

IAMS Shakeables has also teamed up with Andrew Grantham to provide fans of hilarious pet videos a treat as well! Every time the video is viewed and every time the hashtag #ShakeItForward is shared on social media platforms, the donations will continue!

Until this campaign, I never stopped to think about where the next meal might be coming from for a pet in a shelter. It's a frightening thing to think about — pets already in a shelter, who are looking for forever homes, may not have full bellies. Shelters across the country struggle to feed and care for the animals that are dropped off or surrendered. Let's help them by viewing this video and sharing the #ShakeItForward hashtag.

 

 

Even if you can't adopt a pet, don't forget your cash donations (no matter how small) or bags of food, or blankets or litter make a difference in the lives of the shelter pets and for those dedicated individuals who care for them. 

Watch the video, share the hashtag, donate to your local shelter! Let's make it a great holiday for everyone!