In the BlogPaws Community forum recently, a fellow long-time pet blogger shared her desire to expand her niche and grow. In response, BlogPaws’ co-founder, Tom Collins, shares, “Changes like these can affect your existing readership and traffic, the scope of monetization opportunities offered to you, SEO, and “authority” online, among other concerns.”
So what is a blogger to do if a niche isn’t well defined enough or perhaps it is and traffic is down?
This blogger posed the questions to community members in the weekly Monday Motivational question of the week, which asks:
1. Do you use a keyword research tool at all?
2. If yes, what is your favorite (or favorites) keyword search tool to use when you blog?
3. Did you use a keyword research tool(s) to develop your blog’s niche/microniche?
Whether or not your niche has been defined, something that unites us all as pet bloggers is wanting to increase our traffic and staying ahead of the curve in order to do so. On a regular basis, it is helpful to take time and identify the keywords that will keep traffic coming to your pet blog. The Google Keyword Planner is one tool that allows bloggers to determine what is and might work best for their blogging goals.
What is Google Keyword Planner?
In a nutshell, the Google Keyword Planner is a tool that provides keyword ideas and traffic estimates so that you can write and promote your blog posts accordingly. In other words, you can find what folks are searching on and infuse those keywords into your articles.
If you aren’t into AdWords and have no desire to purchase ads with Google, the keyword planner tool is still worth learning and implementing.
In Google’s own words, here’s the scoop: https://support.google.com/adwords/answer/2999770
How to Use Keyword Planner
There are basically three options for searching with keywords when using this tool. Backlinko.com does a phenomenal and user-friendly, easy to understand job of outlining how to use the Google Keyword Planner.
Of the three options available, the one worth starting with is the Search for New Keyword and Ad Group Ideas:
When asked for your “product or service,” this is where you will list keywords. Avoid putting something overly focused like “pets” as a keyword; instead, enter between one and three keywords in this box.
According to the Backlinko.com site, each keyword should be for a slightly different niche market.
Maybe you are interested in writing about organic dog food. Type “organic dog food” into the search box for the “New Keyword and Ad Group Ideas” option
Check out some of the Ad Group ideas tab results:
You can scroll through that tab and just might find some keyword ideas simply from the ad groups. It’s not that you plan to purchase Google ads, but it’s nice to see what options are available for blog post keyword strategy.
Under the Keyword Ideas tab, check out the variety that appears; the higher the search volume, the better. This means people are searching on the particular term. Pay attention to the date and range of the results. Valentine’s presents might do well in January and February but then fall off in searches as the months roll on. The Keyword Planner tool allows users to view trends.
Long Tail Keywords
Knowing which keywords to use for longer searches is important; these three to four word more exacting keywords are known as long tail keywords.
Fellow pet blogger, Jen DeHaan, of dogthusiast.com shares, “My tip for newer blogs wanting to increase their traffic is to search for long-tail keywords that are related to their niche which can be done with the Keyword Planner and analyzing searches that are “related to” those keywords in Google itself. This will make it a bit easier to rank and can be used to increase search traffic to their sites.”
The folks at Inc.com showcase their eight best ways to find longtail keywords in a concise and easy-to-understand article worth reading.
Of course, Google Keyword Planner is not the only tool available to help define keywords, thus enabling you to have a better understanding of how people are searching. Knowing how people search allows bloggers to infuse those keywords into blog posts.
A little nugget here:
When doing a Google search, and in our example: organic dog food, scroll to the bottom of the first page for the “Searches related to” section. Notice the gold mine of long-tail searches?
Take this a step further and take a keyword from the “searches related to” results, put that into Google’s search engine and see where that takes you.
Just Not That Into Google Keyword Planner?
Give a gander at Ubersuggest.org, a site I first learned about from Matt Beswick, a repeat BlogPaws speaker with a treasure trove of tricks and tips for SEO and more.
Are you infusing keyword search into your blog plans and posts? What works for you? What hasn’t worked? And what do you need to know more about on the topic?