Every industry has facts and fiction, and the pet blogging and pet influencer space is no different. You need to be a confident influencer, and that means having the facts in your online journey. This week’s blog hop is dedicated to the topic of pet influencer myths and facts.
Influencer Marketing Myths and Facts
Myth: Influencer Marketing is a fad.
Fact: Influencer Marketing is here to stay. According to Influencer Marketing Hub, “Influencer Marketing is to identify the influencers in your niche and make them work for you by promoting your brand.”
Myth: Twitter influence is dying on the vine.
Fact: Nearly 40 percent of Twitter users say they’ve made a purchase as a direct result of a Tweet from an influencer, says Influencer Marketing Hub.
Myth: Consumers rarely rely on influencer recommendations.
Fact: When consumers feel safe with the recommendations the influencer gives, they’ll follow through and buy the recommended product, per Veloce Network.
Myth: Influencer marketing is slowing down in terms of online customer acquisition channel.
Fact: Influencer marketing is quickly gaining traction. In fact, 51 percent of marketers believe they can acquire better customers through influencer marketing, says Veloce Network.
Myth: The influencer marketing industry makes millions of dollars per year.
Fact: Veloce says that the influencer marketing industry is expected to reach $1.7B in 2018.
Myth: Blogging is not as popular as it once was.
Fact: Blogging is one segment of the social media and pet influencer pie. Blogs are popular. Bloggers are influencers with an entire toolbox of social media tools with which to work. Tap Influence describes an influencer as, “A real, relatable person who has attracted a loyal following on their blog or social media channels. We call them “influencers” because by inspiring others to follow them, they’ve earned the power to move those followers to action.”
Myth: An influencer writes a few social media posts and a blog post now and then for succes.
Fact: A day in the life of an influencer is quite vast, and you can read more about this here.
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