Today we’re going to begin this series on Niche Blogging by taking a close look at who is reading your blog. Somewhere in the middle of all of these activities, you will have a lightbulb moment—when you determine exactly what your readers perceive your niche to be. The big question then is, “Is this the niche I want?” or, “Shall I endeavor to create a new niche?”
For this evaluation, you will need to set aside some time to carefully analyze all your social networks and site resources, directories, search engines, and even advertisers who may have collected data on your ad performance. Let’s take them one by one at the Workbook Page that I’ve created for you: Niche Clarification Resources. After you’ve read this post, join me there for some activities that will help you see what your readers see.
At my workbook page, you’ll be looking closely at what you can learn from:
- Your readers’ comments on your blog
- Technorati’s evaluation of your blog
- Your Klout Influence Score
- Demographics and site info from your Alexa account
- Blog directories you are registered with
- Your Facebook page
- Your Twitter page
- Your social sharing/bookmarking sites: Digg, Delicious, Stumble, etc.
- Analytics programs
- Embedded search programs such as Lijit
- Email subscriptions and RSS services
- Blog stats within your blogging platform
By the time you’ve finished the activities I offer at Niche Clarification Resources, you’ll have a better picture of how you are viewed by your readers. Whether or not this is the image you had hoped for, there is always the opportunity to remake yourself.
When I return in two weeks, I’ll have a new assignment for you. We’ll be looking at an extensive group of possible niche elements–a menu if you will–to do a little shopping from. We won’t be looking for Gucci or Ann Taylor; we’ll be seeking the specific-to-you, niche blogging choices that work for each of you at a very personal level.
This doesn’t mean you need to remake your blog, unless of course, you want to. Just as the butterfly starts as a caterpillar, your blog can also blossom into a thing of beauty that brings you great joy. Join me in two weeks for some consideration of themes you might wish to add to your niche, or morph your blog into. Let the growth begin.
Carrie Boyko writes All Things Dog Blog, where her spirited pack teaches her every day how to be a better pack leader.
Look for the next installment on May 27.