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Ad Spending Online

Chester-saysby Yvonne DiVita

A little news on the progress of online ads and marketing. It continues to increase, year after year.

"Client marketers are shifting their budgets from traditional to digital media, although it is rarely a 1-to-1 exchange, according to a report released in February 2012 by the Society of Digital Agencies (SoDA), conducted by Econsultancy. Although traditional media still makes up the majority of marketers’ budgets, only 22% are forecasting increases in traditional media spending this year compared to 2011, while half expect to increase their paid digital media spend, and two-thirds their earned digital media spend.

Other Findings:

  • Word-of-mouth and online video are the leading areas respondents wher Soda-marketers-budgets-2012v2011-feb-2012e anticipate focusing their earned media digital marketing efforts in the coming 1-2 years.
  • Branded social channels tops the list of anticipated owned media digital marketing efforts in the coming 1-2 years.
  • In terms of paid media priorities, interest in web display, mobile banners, and in-game ads has declined, while brands plan to focus on paid search, video ads, branded content, and sponsorships.

All of this is relevant to what BlogPaws is doing. We are working to bring opportunities to our bloggers – more connections, more interest, more discussion that will lead to ads and sponsorships. 

If you have questions on these topics, leave us a comment and we'll try to find the best answer for you. If you are interested in connecting with pet brands, I hope you'll register for the conference today. If you want to monetize your blog, I hope you'll join our community and give serious consideration to other ideas we send your way.

No one has cornered the market on how to engage bloggers, serve ads on blogs, achieve sponsorships, or work to make a difference online. It's a learning game. BlogPaws is out there studying, learning and focusing on you – the pet blogger community. 

Tell us what you need.

*more charts and info can be found at Marketing Charts. Good reading!

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