• How to Write Any Kind of Blog Post Authentically

    3 Key Points in Writing Authentic Blog Content

    As a regular reader of BlogPaws, I expect you are familiar with the concept of authenticity in blogging. This involves creating and using a voice or tone that is yours alone. Your blog has a tone that people recognize as yours. Your blog is dedicated to… read more


  • The Etiquette of Email Communication

    Email Etiquette

    This post is not about email marketing, although the advice can easily apply to email marketing messages. I’m sharing this today because we are a digital society. We communicate via social media and email more than we do face-to-face, it seems. As an introvert, I do… read more

  • How to Use Trello as a Blogging Editorial Calendar

    Use trello as ed calendar_hero image

    Bloggers, rejoice: Trello is a free app that is available both online and with a syncs-in-real-time iOS app for your mobile device. Blogging editorial calendar processes will never be the same since I discovered Trello, thanks to our Director of Community Education, Aimee Beltran. Trello is… read more

  • Your Blogging Voice: The Struggle To Be Authentic

    Your Authentic Blogging Voice

    Authenticity is the cornerstone of good blogging. We build authenticity when we have a real focus. Blogging, as many of you know, is not just a thing of afternoons. Or, a pastime to while away the hours. It’s work. Even those who consider their blog a… read more

  • Blog Post Writing 101

    pet bloggers use their voice in service to pets the world over

    Blog posts are, in essence, articles or stories written to educate, entertain, inform, or sometimes accuse. The content in them is most often the voice of one person – the blog owner. I have spent more than 10 years defending bloggers as writers. I have always… read more

  • 20 Quick Time Management Tips For Bloggers

    time management

    You’re a busy pet blogger, am I right? If you had a lot of free time, you’d write more posts, work on other projects, attend networking events, meet friends for coffee and lunch and get your dog groomed, your laundry done, and your house would be… read more

  • 10 Business and Writing Books for the Serious Pet Blogger

    10 Business and Writing Books for the Serious Pet Blogger

    Bloggers are readers. It stands to reason that those of us who blog,¬†also enjoy reading. We read other people’s blog posts, we read online magazines, we read content on Twitter and Facebook, and, let’s admit it, we read the labels on cereal boxes. It’s part of… read more

  • Once Upon a Time In DayDreamLand

    Once Upon a Time in DayDreamLand

    Once Upon a Time in DayDreamLand, I dreamed I was a famous writer. I was probably eight or ten. I already had dozens of little stories packed away in a drawer somewhere. They were short, children’s stories. About dogs. I always wrote about having a dog.… read more

  • Power Words for Power Writing

    Your story. Your words. Your power.

    Words are powerful tools. They CAN and DO move mountains. Sometimes, they move dogs. This post is about power words for power writing. We most often look to the classics for our instruction on writing. Our desire¬†to improve our skills is buried in the admiration of… read more

  • Blogging Resolutions For 2016: Pet Blogger

    pet blogging resolutions

    Post by Robbi Hess Before we go any further, go up to the headline and cross out the word “resolutions” and add in “intentions.” I don’t believe in resolutions. I think the very word sets your up for failure because of the emotional pressure and weight… read more