Executive Blog

  • How to Approach a Content Starter Kit Creatively

    How to Approach a Content Starter Kit

    When working with brands on sponsored posts, bloggers and social media influencers are often given specific goals, guidelines, key messaging points and SEO terms to consider when creating content. Sometimes, these are formal documents, such as a content starter kit, while other times the information is… read more

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  • Create Compelling Click-Worthy Headlines

    create compelling click worthy headlines

    You’ve worked and re-worked your blog post until it shines like a diamond! Then… you slap on any old headline because you figure it’s the content that counts, right? Oh, my blogging friend, not so much. I know “content is king” but the headline needs to… read more

  • BlogPaws Wordless Wednesday Blog Hop: Pawing it Forward

    BlogPaws Wordless Wednesday Blog Hop: Pawing it Forward

    “Pawing it forward” matters, as attendees of the upcoming BlogPaws Conference in Myrtle Beach, South Carolina, will soon discover. With 500 pet influencers and social media experts embarking on the 9th Annual BlogPaws Conference taking place May 18-20, 2017 at the Myrtle Beach Convention Center, the… read more

  • How to Remotely Partake in BlogPaws 2017

    How to Remotely Partake in BlogPaws 2017

    FOMO is very real: Fear of missing out will hit you hard in the event you are not an attendee of this year’s BlogPaws Conference. It promises to be our best conference to date, chock full of surprises, giving, education, brands, networking, prizes and swag, pets,… read more

  • Meet BlogPaws’ Newest Team Member: Lisa Mercurio

    Lisa and Minnie on the train

    BlogPaws welcomes Lisa Mercurio to the team! Earlier this year, Lisa stepped into the Director of Sales and Operations role, located in the New York office. Lisa is currently owned by Minnie, a Standard Poodle. She’s been a Standard Poodle lover her whole life and is considering adding a… read more

  • What is the Instagram Shadowban? And Are You Affected?

    What is the Instagram Shadowban? And Are You Affected?

    Have you heard this rumor floating around the internet lately? It goes like this: Based on hashtags you use, some of the images you post to Instagram won’t show up in search. The images are still there; you’re not blocked, and they’re not removed. But if someone–except… read more

  • Maximize the Power of Twitter to Drive Traffic to Your Blog

    Maximize the Power of Twitter to Drive Traffic to Your Blog

    I get a lot of traffic to my blog using Twitter. Twitter moves fast, with approximately five hundred million tweets sent per day. That’s six thousand tweets per second! Tweeting your blog post once or twice probably isn’t going to drive much traffic to your blog. Using Twitter… read more

  • BlogPaws Wordless Wednesday Blog Hop: Disaster Preparedness

    Disaster Preparedness for Pets and Their People

    Did you join #BlogPawsChat last night? We covered the important elements of being prepared for an emergency or natural disaster. It was chock full of advice and tips, ranging from what to include in your emergency go bag to how to train your pets to be… read more

  • How to Write Pitches Editors Can’t Ignore

    How to Write Pitches Editors Can’t Ignore

    How many times have you pitched an amazing idea to an editor, only to have it disappear into the mysterious black hole of unanswered emails? There are two important facts that every writer must in keep in mind: Editors are hungry for good pitches–content is king,… read more

  • What To Do During A Conference To Get A Return On Investment (Part 2)

    In fewer than two weeks, pet bloggers will convene in Myrtle Beach for BlogPaws 2017! Yipes, did time fly or what?! Take a deep breath because you still have time to make connections and make plans to meet those with whom you’ve connected once you arrive… read more