Tips and Tutorials

  • How to Pitch Yourself on HARO

    Getting press coverage is a hot topic in every industry, but sometimes one of the easiest ways to do that is overlooked: by using Help A Reporter Out (HARO). HARO was created by Peter Shankman in 2008 as a Facebook Group. Its purpose was to help… read more

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  • 3 Things Every Small Pet Business Plan Needs

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    It’s true that a majority of the pet industry, especially the small pet businesses, started their business because of passion, and that passion may not have meant creating a small pet business plan. That passion often kicks off with diving into business before taking the time… read more

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  • Online Tools to Help Pet-Focused Content Creators

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    As a content creator, aka a solopreneur, you are always on the lookout for ways to do more, faster, and this list of online tools to help pet-focused content creators is a great place to start. “Don’t work harder, work smarter.” Allen F. Morgenstern said way… read more

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  • 5 Tips to Craft Your Pet Business Brand Story

    woman sitting at desk behind computer with grey cat sitting on desk in front of her

    Brands are nothing more than a collection of people, which makes it even more important to craft your pet business brand story, and craft it well. Before we get to that let’s make sure that you understand everyone creating content online is a brand. Whether it’s… read more

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  • Should You Start a Facebook Group?

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    Have you thought about whether you should start a Facebook group? Maybe you’ve been toying with the idea of creating a Facebook group to go with your blog or business? They can definitely be a great way to increase your brand awareness and engagement. However, if… read more

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  • How To Be Successful at In-person Networking

    Two women exchanging a business card with heading How to Successfully Network at an In-person Event

    In-person events are coming back. That means the opportunity to network with people IRL! Whether that excites you or scares you (or maybe somewhere in between), we’ve got steps you can take that will help you be successful at in-person networking so it’s beneficial for everyone.… read more

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  • 3 Ways to Repurpose Video Content

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    Video content is on the rise. Let’s be real, it’s been on the rise for quite some time now. There are 500 hours of video uploaded to YouTube every minute – every minute! And with over 1 billion videos being watched per day, it’s safe to… read more

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  • Which Email Marketing Tool is Right For Your Pet Business?

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    Email marketing is one of the oldest forms of marketing, at least when it comes to the age of digital marketing. The very first email campaign was sent over 41 years ago on May 3, 1978 by the marketing manager of Digital Equipment Corporation, Gary Thuerk.… read more

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  • How to Write Your Bio

    Who are you typed out on a typewriter

    Virtual isn’t going anywhere and hybrid is the new buzzword. And that means more and more availability for brands to reach more people…which also means more people speaking, more people podcasting, more people Facebook Live-ing – yea we know, not a verb…yet, but you still can’t… read more

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  • Instagram Algorithm Tips and Insights 2018

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    Algorithm changes happen overnight. Don’t get scared or unprepared. Instagram algorithm changes can be tricky: Sometimes the folks at Instagram reveal things on their blog and other times, not so much. Trying to game the Instagram algorithm could get you banned or booted off the platform. Strategizing… read more

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