Learning

  • 10 Ways to Refresh Your Content for SEO Optimization

    10 Ways to Refresh Your Content for SEO Optimization

    Are you searching for the secret to ranking on Google and other search engines? While there is no magic button or switch that will transform your content for you, there are several steps that you can take to refresh your content for SEO optimization. The process… read more

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  • How to Use Content Themes on Your Website

    Creating your blog content ideas around content themes is a great way to inspire your creativity and build a long list of content ideas in your niche. If this is your first time hearing about the use of content themes in content creation, you’re in luck.… read more

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  • Why is Content Important for Website Growth?

    Dog on woman's shoulder as she faces computer thinking about why content is important for website growth

    As a small business owner, we often find ourselves pulled in many different directions, leaving many wondering: Is content important? While we are all limited to 24 hours a day, there are some tasks in our business that are necessary for growth and success. These are… read more

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  • How to Create Strategies for Content Marketing Based on Pet Trends

    woman sipping coffee at desk with computer and cat on lap

    Chances are, you didn’t get into the pet industry to think about strategies for content marketing. You either have a passion for pets, a desire to change the face of the industry, or great ideas for the future of pet care and ownership that needs to… read more

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  • Should My Small Pet Business Be an LLC?

    Women at computer in background with cat in foreground on desk looking at camera

    Whether you’ve started your business yet or not, you’ve probably thought to yourself, “Should my small pet business be an LLC?” or “Can I just operate using my name and social security number?” The short answer is yes, and also yes. The IRS does not require… read more

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  • 3 Things Every Small Pet Business Plan Needs

    Flat lay of phone, notebook that says plan and computer on a desk

    It’s true that a majority of the pet industry, especially the small pet businesses, started their business because of passion, and that passion may not have meant creating a small pet business plan. That passion often kicks off with diving into business before taking the time… read more

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  • How Can Local Small Pet Businesses Partner with Pet Micro-Influencers?

    bengal cat walking on sidewalk on a leash with read harness on

    Influencer marketing is a growing industry that is quickly becoming a key marketing strategy for new brands in all sorts of industries, and in the pet industry there are plenty of reasons to partner with pet micro-influencers. In fact, influencer marketing is the fastest-growing customer acquisition… read more

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  • Online Tools to Help Pet-Focused Content Creators

    Green road sign that says SAAS Next exit

    As a content creator, aka a solopreneur, you are always on the lookout for ways to do more, faster, and this list of online tools to help pet-focused content creators is a great place to start. “Don’t work harder, work smarter.” Allen F. Morgenstern said way… read more

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  • 5 Tips to Craft Your Pet Business Brand Story

    woman sitting at desk behind computer with grey cat sitting on desk in front of her

    Brands are nothing more than a collection of people, which makes it even more important to craft your pet business brand story, and craft it well. Before we get to that let’s make sure that you understand everyone creating content online is a brand. Whether it’s… read more

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  • Should You Start a Facebook Group?

    Women in glasses leaning on desk and looking at computer

    Have you thought about whether you should start a Facebook group? Maybe you’ve been toying with the idea of creating a Facebook group to go with your blog or business? They can definitely be a great way to increase your brand awareness and engagement. However, if… read more

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