Executive Blog

  • Online Tools to Help Pet-Focused Content Creators

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    As a content creator, aka a solopreneur, you are always on the lookout for ways to do more, faster, and this list of online tools to help pet-focused content creators is a great place to start. “Don’t work harder, work smarter.” Allen F. Morgenstern said way… read more

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  • 5 Tips to Craft Your Pet Business Brand Story

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    Brands are nothing more than a collection of people, which makes it even more important to craft your pet business brand story, and craft it well. Before we get to that let’s make sure that you understand everyone creating content online is a brand. Whether it’s… read more

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  • Should You Start a Facebook Group?

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    Have you thought about whether you should start a Facebook group? Maybe you’ve been toying with the idea of creating a Facebook group to go with your blog or business? They can definitely be a great way to increase your brand awareness and engagement. However, if… read more

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  • 12 Emails to Add to Your Email Marketing Plan in 2021

    Woman's hand with email envelopes coming out of it and into a computer screen

    Running a small pet business meaning sending emails. Sometimes a LOT of emails. In order to maximize the impact your emails have it’s important to consider adding different types of emails to your email marketing plan. Most small pet businesses we work with have figured out… read more

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  • How To Be Successful at In-person Networking

    Two women exchanging a business card with heading How to Successfully Network at an In-person Event

    In-person events are coming back. That means the opportunity to network with people IRL! Whether that excites you or scares you (or maybe somewhere in between), we’ve got steps you can take that will help you be successful at in-person networking so it’s beneficial for everyone.… read more

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  • Why Pet Industry Brands Need A Twitter Profile

    Chart from APPA showing online resources pet parents use

    Are you a Twitter Pro or a Twitter Avoider? It seems like most people and brands fall into one of those two categories. And, we get it. If you aren’t careful on how you curate your Twitter feed, it can feel like the wrong place to… read more

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  • The Benefits of Product Categorization for Your Pet Business

    Puppy on deck playing with Tall Tails Green Pinecone Toy

    You have created a pet business that offers incredible products or services or content to your customers. But that is only the first step towards success. You can have the best product in the world, but you won’t make any money until you’re able to get… read more

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  • 3 Ways to Repurpose Video Content

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    Video content is on the rise. Let’s be real, it’s been on the rise for quite some time now. There are 500 hours of video uploaded to YouTube every minute – every minute! And with over 1 billion videos being watched per day, it’s safe to… read more

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  • Which Email Marketing Tool is Right For Your Pet Business?

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    Email marketing is one of the oldest forms of marketing, at least when it comes to the age of digital marketing. The very first email campaign was sent over 41 years ago on May 3, 1978 by the marketing manager of Digital Equipment Corporation, Gary Thuerk.… read more

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  • 10 Tips for Getting Instagram Worthy Photos of You with Your Dog While Traveling

    Teammates Gryffin and Chelsey - Gindelwald, Switzerland - The Pack

    Dog friendly travel is a great opportunity for influencers, bloggers, and small business owners alike to add new, interesting, and unique photos to their social media and general marketing repertoire. However, if you’re anything like us, you often find yourself behind the camera and not in… read more

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