Executive Blog

  • How to Create Social Media Videos for Business

    woman recording a video of herself | How to Create Social Media Videos for Business

    More and more businesses and content creators are creating videos for social media. Everywhere you turn, you hear that people want video content – and often, short video content like reels on Instagram. That’s why learning how to create social media videos for business purposes is… read more

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  • 9 TikTok Ideas for Small Businesses

    person taking a photo of sitting dog on phone | 9 TikTok Ideas for Small Businesses

    Once seen in the world of marketing as a passing trend, it’s quickly becoming apparent that TikTok Is here to stay. With 67% of users saying that TikTok inspires them to shop, this video-based social media platform can be a fun and powerful part of your… read more

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  • Best Practices For Dealing With Social Media Trolls

    woman yelling at computer | Best Practices For Dealing With Social Media Trolls

    Social media offers small pet business owners an incredible opportunity to connect with their ideal audience, raise brand awareness, and open the line of communication with both current and potential customers. Most small business owners fall into the trap of believing they need to address every… read more

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  • How to Build a Community for Your Business through Social Media

    woman sitting on couch with dogs | How to Build a Community for Your Business through Social Media

    There is nothing quite like finding a community of like-minded people who all share a common interest, passion, or goal. People like to feel welcomed, feel like they belong, and to be able to talk about their interests and passions with people who understand. Because a… read more

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  • 8 Effective Instagram Posts for Business

    cell phone taking picture of dog | 8 Effective Instagram Posts for Business

    Recognizing the marketing power of Instagram, many online businesses are exploring ways to use Instagram to promote their products or services. One struggle that many small pet business owners share with us is the challenge of trying to come up with Instagram posts for business. How… read more

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  • How to Create Professional-Looking Instagram Graphics

    dog standing in front of computer wearing glasses | How to Create Professional-Looking Instagram Graphics

    The look and feel of an Instagram post determine how people perceive it. The design conveys the message, tells a story, and influences the audience’s opinion about your small business. Understanding how to use layout and composition can help you create eye-catching Instagram graphics, which is… read more

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  • Stolen Pins On Pinterest: How To Protect Your Small Pet Business

    cat on computer | Stolen Pins On Pinterest: How To Protect Your Small Pet Business

    As the popularity of a social media platform grows, so too will the number of people trying to manipulate the system and hijack the success of others. A clear example of this in action is the recent rise in stolen pins on Pinterest. The good news… read more

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  • 40 Best Chrome Extensions for Small Business Owners

    woman sitting at computer with dog | 40 Best Chrome Extensions for Small Business Owners

    With over 60% of the global market share, there is no arguing that Google Chrome is the most popular web browser. But what sets aside this browser from the other options available? One exciting feature is the ability to leverage a growing list of Chrome extensions… read more

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  • 7 Photo and Video Tools to Elevate Your Social Media Marketing

    cat lying on couch with smartphone | 7 Photo and Video Tools to Elevate Your Social Media Marketing

    We all know that social media is a visual game. To succeed on social, whether it’s Instagram, Facebook, TikTok, you name it, you need to have high-quality photos, videos, and graphics. Imagery is everything!  Thankfully there are several excellent photo and video tools out there to… read more

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