Executive Blog

  • How to Create Strategies for Content Marketing Based on Pet Trends

    woman sipping coffee at desk with computer and cat on lap

    Chances are, you didn’t get into the pet industry to think about strategies for content marketing. You either have a passion for pets, a desire to change the face of the industry, or great ideas for the future of pet care and ownership that needs to… read more

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  • Should My Small Pet Business Be an LLC?

    Women at computer in background with cat in foreground on desk looking at camera

    Whether you’ve started your business yet or not, you’ve probably thought to yourself, “Should my small pet business be an LLC?” or “Can I just operate using my name and social security number?” The short answer is yes, and also yes. The IRS does not require… read more

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  • 3 Things Every Small Pet Business Plan Needs

    Flat lay of phone, notebook that says plan and computer on a desk

    It’s true that a majority of the pet industry, especially the small pet businesses, started their business because of passion, and that passion may not have meant creating a small pet business plan. That passion often kicks off with diving into business before taking the time… read more

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  • How Can Local Small Pet Businesses Partner with Pet Micro-Influencers?

    bengal cat walking on sidewalk on a leash with read harness on

    Influencer marketing is a growing industry that is quickly becoming a key marketing strategy for new brands in all sorts of industries, and in the pet industry there are plenty of reasons to partner with pet micro-influencers. In fact, influencer marketing is the fastest-growing customer acquisition… read more

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  • Online Tools to Help Pet-Focused Content Creators

    Green road sign that says SAAS Next exit

    As a content creator, aka a solopreneur, you are always on the lookout for ways to do more, faster, and this list of online tools to help pet-focused content creators is a great place to start. “Don’t work harder, work smarter.” Allen F. Morgenstern said way… read more

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  • 5 Tips to Craft Your Pet Business Brand Story

    woman sitting at desk behind computer with grey cat sitting on desk in front of her

    Brands are nothing more than a collection of people, which makes it even more important to craft your pet business brand story, and craft it well. Before we get to that let’s make sure that you understand everyone creating content online is a brand. Whether it’s… read more

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  • Should You Start a Facebook Group?

    Women in glasses leaning on desk and looking at computer

    Have you thought about whether you should start a Facebook group? Maybe you’ve been toying with the idea of creating a Facebook group to go with your blog or business? They can definitely be a great way to increase your brand awareness and engagement. However, if… read more

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  • 12 Emails to Add to Your Email Marketing Plan in 2021

    Woman's hand with email envelopes coming out of it and into a computer screen

    Running a small pet business meaning sending emails. Sometimes a LOT of emails. In order to maximize the impact your emails have it’s important to consider adding different types of emails to your email marketing plan. Most small pet businesses we work with have figured out… read more

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  • How To Be Successful at In-person Networking

    Two women exchanging a business card with heading How to Successfully Network at an In-person Event

    In-person events are coming back. That means the opportunity to network with people IRL! Whether that excites you or scares you (or maybe somewhere in between), we’ve got steps you can take that will help you be successful at in-person networking so it’s beneficial for everyone.… read more

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  • Why Pet Industry Brands Need A Twitter Profile

    Chart from APPA showing online resources pet parents use

    Are you a Twitter Pro or a Twitter Avoider? It seems like most people and brands fall into one of those two categories. And, we get it. If you aren’t careful on how you curate your Twitter feed, it can feel like the wrong place to… read more

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