Executive Blog

  • How Often Should I Update My SEO Ranking Keywords?

    Dog looking at laptop | How Often Should I Update My SEO Ranking Keywords?

    Most entrepreneurs and business owners recognize that keyword research is an important first step in optimizing your content for SEO. What you may not realize is that search engine optimization isn’t a “once and done” effort. If you want to stay on page 1 for your… read more

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  • Why You Should Have a Content Catalog for Your Website

    dog laying on a persons's lap with an open book | Why You Should Have a Content Catalog for Your Website

    Sometimes we’re so focused on creating new content that we overlook the need to organize content that we already have. Have you ever sat down to create something new and thought to yourself “have I covered this before?” or “this topic sounds really familiar”? That’s where… read more

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  • How to Use Personalization in Email Marketing

    Cat in man's lap | How to Use Personalization in Email Marketing

    Hey there. Hey you. Hi. Each of those are an introduction, but none are as effective as when you put in a person’s name and say, “Hi Sharlene.” Obviously, Sharlene is a placeholder for a person’s first name, but the point is that creating personalization in… read more

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  • Leadership Skills For Small Pet Businesses

    Man with dog during sunset | Leadership Skills For Small Pet Businesses

    Leadership has been a buzzword for years, probably decades, but it can be hard to figure out how to develop your leadership skills when you are a small pet business owner with an employee of one: you. It can feel like you are only leading yourself,… read more

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  • 38 Email Marketing Terms Every Pet Business Owner Should Know

    woman sitting in front of computer petting cat overlay | 38 Email Marketing Terms Every Pet Business Owner Should Know

    Contrary to what some may think, email marketing is NOT dead. In fact, it is one of the best ways to grow and nurture your audience. That being said, with all the email marketing terms that are tossed around, it’s easy to feel lost.  What’s a… read more

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  • How to Do Keyword Research for Free

    dog laying next to woman on business laptop | How to Do Keyword Research for Free

    Keyword research is an essential part of any successful SEO strategy. But it’s also a process that can feel challenging or overwhelming, especially for small business owners and solopreneurs working with a limited budget. The good news is that you don’t have to break the bank… read more

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  • Email automation: Create a Welcome Sequence

    Small dog on desk with woman and coffee at computer for Email Automation

    Each business operating online is trying to grow their audience, which usually means growing an email list and nurturing that list with email automation. Automating a welcome sequence is a great way to ensure you connect with your new subscriber immediately to introduce yourself, your company,… read more

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  • What Are Lead Magnets and Why Your Pet Business Needs Them

    Woman at desk with cat and computer | What are lead magnets

    Growing an online business means wearing many different marketing hats – social media marketer, content marketer, email marketer, etc. – and each of those marketing hats will benefit by using lead magnets. But, what are lead magnets? Each online business is working to grow their audience.… read more

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  • 10 Ways to Refresh Your Content for SEO Optimization

    10 Ways to Refresh Your Content for SEO Optimization

    Are you searching for the secret to ranking on Google and other search engines? While there is no magic button or switch that will transform your content for you, there are several steps that you can take to refresh your content for SEO optimization. The process… read more

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  • How to Pitch Yourself on HARO

    Getting press coverage is a hot topic in every industry, but sometimes one of the easiest ways to do that is overlooked: by using Help A Reporter Out (HARO). HARO was created by Peter Shankman in 2008 as a Facebook Group. Its purpose was to help… read more

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