Executive Blog

  • Introducing the BlogPaws Best Award Winners at SuperZoo 2023

    halloween themed plush dog toys | Introducing the BlogPaws Best Award Winners at SuperZoo 2023

    As pet parents and small business owners, we all know how incredible and exciting the pet industry is. New and innovative ideas inspire us as they come to market, brands regularly update and improve upon existing products, and the industry continues to grow year after year.… read more

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  • How to Make Business Cards Like a Pro

    blogpaws business cards | How to Make Business Cards Like a Pro

    Business cards remain an essential tool in networking and professional communication, even in today’s digital age.  A well-designed business card is still an indispensable tool for making lasting impressions and meaningful connections. To create business cards, you can use an online business card maker like Canva,… read more

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  • Google Analytics 4 Vs. Universal Analytics: What You Need to Know

    Yorkie dog working on a laptop | Google Analytics 4 Vs. Universal Analytics: What You Need to Know

    If you are focused on building a blog or small business website, understanding your website traffic is a valuable tool in your business growth. But, for those who are used to working with Universal Analytics, the pending end of UA has led to a lot of… read more

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  • How to Do a Mid-Year Check-in for Your Business Goals

    woman writing in a planner | How to Do a Mid-Year Check-in for Your Business Goals

    Every business has goals, and most often, those goals are set at the beginning of a new year. Since businesses ebb and flow, it’s important to make time to do a mid-year check-in on your business goals. We don’t mean take a little time to look… read more

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  • 7 Best Practices for Creating Mobile-Friendly Emails

    woman smiling at her cellphone | 7 Best Practices for Creating Mobile-Friendly Emails

    As a small business owner, you want to create email content that drives maximum engagement and increases sales. To achieve this, you must ensure that your emails effectively deliver your message to your audience – including those on mobile devices! If you have been paying attention… read more

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  • 5 Tips to Leverage Storytelling in Email Marketing

    woman typing on computer | 5 Tips to Leverage Storytelling in Email Marketing

    Email inboxes are overflowing with every kind of email under the sun: good emails, bad emails, sales emails, pitch emails, spam emails, abandoned cart emails, emails with the freebie you just downloaded, and some really great emails too. There are also examples of great storytelling in… read more

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  • Highlights from the BlogPaws Community Survey

    person answering survey on laptop | Highlights from the BlogPaws Community Survey

    As devoted pet owners and small pet business owners, we understand the importance of fostering a strong and connected community. Our industry is full of passionate and dedicated individuals, driven by our love for our furry, feathered, and scaly family members. To better understand this community’s… read more

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  • Beginner’s Guide to Affiliate Marketing by Email

    dog wearing glasses working at computer | Beginner’s Guide to Affiliate Marketing by Email

    If you have a growing email list, you may now find yourself wondering how you can monetize your efforts. After all, email marketing requires significant time and effort. Your time is valuable, and you deserve to be paid for your work! For small pet business owners… read more

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  • Introducing the BlogPaws Best Award Winners at Global Pet Expo 2023

    entrance to global pet expo | Introducing the BlogPaws Best Award Winners at Global Pet Expo 2023

    As small pet business coaches, the BlogPaws Team always has our eyes and ears open for the latest trends and shifts in the marketing world. This includes monitoring the latest developments in the pet industry. While we continually watch for the most recent pet business-related news… read more

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  • Email Marketing Basics for Small Pet Business Owners

    person using email on a cellphone by a laptop | Email Marketing Basics for Small Pet Business Owners

    In a world where social platforms get so much attention, small pet business owners should not be overlooking the benefits of email marketing. When it comes to growing a community where you own the information (no shade to Meta… okay, maybe a little), understanding email marketing… read more

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