From Search Engine Journal's "Want More Clicks on Twitter?"
1. Write tweets between 120 -130 characters.
After all, how can I retweet if you don't leave me space to qualify your message?
2. Place links about 25% of the way in.
People like an introduction to the link and I think they appreciate a qualifying reason, after seeing the link.
3. Don't overtweet.
Apparently, too much tweeting turns people off. I take it to mean tweeting too many times in a short amount of space – 25 times in one minute, for instance. Space your tweets.
4. Use the right phrases and words.
It never hurts to say, "please" or "share" – but, using other terms can be detrimental. Visit the article to see what they are.
5. Experiment with paper.li . Not using that yet? Visit it here and familiarize yourself with it.
There are a few more bits of advice on the SEJ site, via the article. Hop over and see for yourself. If you utilize these ideas, share the results with us.
Thanks for sharing these tips, Yvonne-excellent!