Social Media Strategy

  • How To Build Your Influencer Signature Story

    how to build your signature

    How To Build Your Influencer Signature Story… and why you should “Once upon a time…” is a quintessential opening to a story or a fairy tale. When we were children and our parents read us bedtime stories, I’ll bet many of them started like that. “Once… read more


  • Recycling Older Blog Content for Social Media

    Recycle blog posts

    Blogging is a laborious but rewarding effort. Pouring one’s heart, soul, time, talent, research, and keystrokes into a finished piece of prose is one part of the blogging equation. Recycling older blog content for social media usage is the very pivotal other half of the equation.… read more

  • How to Use Social Media Analytics to Drive Traffic

    Social Media Analytics

    Growing an online influence is a common goal these days: We want more followers and–more importantly–more engagement. Knowing how to find and then use social media analytics on the various social media platforms is essential for influencer success. First and foremost, create the best content possible, focused… read more

  • How to Write Any Kind of Blog Post Authentically

    3 Key Points in Writing Authentic Blog Content

    As a regular reader of BlogPaws, I expect you are familiar with the concept of authenticity in blogging. This involves creating and using a voice or tone that is yours alone. Your blog has a tone that people recognize as yours. Your blog is dedicated to… read more

  • Pinterest Tips for Better Blogging

    Use Pinterest for blog traffic

    Pinterest is a best friend for many bloggers, present company included. Knowing a few Pinterest shortcuts helps, as well: Who doesn’t want to save time in their social media processes? In this second of a two-part series on using Pinterest for better blogging, we’ll review some… read more

  • How Bloggers Can Use Pinterest to Drive Blog Traffic

    How to grow a blog using Pinterest

    Pinterest is a search engine. It is not a social media platform.  Pinterest is there to work for you, and that’s the good news.  The great news is that bloggers need not be super spectacular at using Pinterest. They should, however, adept at creating things for… read more

  • How Bloggers Can Use Instagram Stories For Success

    How to use Instagram Stories for Blogger Success

    Instagram is at it again, and once more savvy bloggers can use the new Instagram Stories feature for success if a strategy is in place. Yes, everything these days seems to require a strategy: Proper planning and all that jazz. What Are Instagram Stories From the… read more

  • The Ultimate List of Pet Blogging Resources

    Pet blogging resources

    How fantastic would it be if someone would compile the ultimate list of pet blogging resources?! You know, the type of list you can refer to whether you are thinking about pet blogging, just starting, are somewhere along the journey, or are advanced as a pet… read more

  • Hot Social Media Tips for Bloggers #Hactics

    social media hacks

    Have you heard of #hactics? A combination of a tactic and a hack, a hactic is born. Using hactics with social media tips can benefit bloggers. The word “hack” has become synonymous with a shortcut or a loophole that might not be obvious but will make… read more

  • Twitter Chat Secrets to Improve Your Online Presence

    Twitter chat secrets

    It’s not a big secret that social media is here to stay. Part of the social media landscape is Twitter. When is the last time you were able to network with brands, connect with influencers online, grow your Twitter account, and learn something new all in… read more