Posts by Yvonne DiVita

  • Good Content that Gets Readers to Sit and Stay!

    good content that gets readers to sit and stay

    It’s no surprise that I am comparing ‘good blog content’ to training a dog. Or a cat, for that matter. The reality is, intelligent beings of all manner can learn to sit and stay, if taught properly. Our content at BlogPaws often gets folks to sit… read more


  • Why I Guest Blog and You Should, Too!

    Guest Blogging Tips

    Guest blogging–where you write content on someone else’s blog in return for a link back to yours and recognition of your expertise in the subject matter or when you accept content from guest bloggers on your blog–has changed over the years. In the early days of… read more

  • Thinking – Writing – Speaking: How Words Matter

    Words Matter Thinking Speaking or Writing

    “You’ll be our keynote speaker this year,” she said. “Yes, I know,” I said. She couldn’t hear my heart thumping like a bass drum, but I could. Understand that it wasn’t fear of speaking that was making my heart pound and my throat close up! It… read more

  • Conferences and Training Events – A Quick How-to Guide

    Principles of Politeness in Social Media

    When I was a budding entrepreneur, oh-so-many years ago, one of the things that troubled me on a daily basis was how to choose the right places to be, at the right time. Specifically, the team and I would review conferences and training events and wish… read more

  • How to Write Any Kind of Blog Post Authentically

    3 Key Points in Writing Authentic Blog Content

    As a regular reader of BlogPaws, I expect you are familiar with the concept of authenticity in blogging. This involves creating and using a voice or tone that is yours alone. Your blog has a tone that people recognize as yours. Your blog is dedicated to… read more

  • How To Write a Blog Post In Four Hours

    Blog photos should be relevant and always crisp and clean

    Who already knows how to write a blog post in four hours? Share your tips below, please. For many bloggers, however, the idea of how to write a blog post in four hours can seem daunting. I promise you it’s not! Blogs are much like online magazines,… read more

  • Your Blog, Your Business, Your Book?

    Your Blog Your Business Your Book

      What is a book? A book is content. A book is educational. A book is funny or silly. A book is challenging. A book, in essence, is a compilation of someone’s thoughts. Those of us who are readers, who rarely let a day go by… read more

  • The Etiquette of Email Communication

    Email Etiquette

    This post is not about email marketing, although the advice can easily apply to email marketing messages. I’m sharing this today because we are a digital society. We communicate via social media and email more than we do face-to-face, it seems. As an introvert, I do… read more

  • What Does It Cost To Be A Blogger?

    Start with Wise Investments for Your Business Blog

    During this year’s conference in Phoenix, I made it my job to sit with as many newbies as I could. These are folks who were new to our conference, and even new to blogging. Not surprisingly, a frequent question asked was, “How much does it cost to… read more

  • Your Blogging Voice: The Struggle To Be Authentic

    Your Authentic Blogging Voice

    Authenticity is the cornerstone of good blogging. We build authenticity when we have a real focus. Blogging, as many of you know, is not just a thing of afternoons. Or, a pastime to while away the hours. It’s work. Even those who consider their blog a… read more