Posts by Robbi Hess

  • How To Build Your Influencer Signature Story

    how to build your signature

    How To Build Your Influencer Signature Story… and why you should “Once upon a time…” is a quintessential opening to a story or a fairy tale. When we were children and our parents read us bedtime stories, I’ll bet many of them started like that. “Once… read more


  • 13 Blogging Tips Influencers Should Ignore

    13 blogger tips to ignore

    Best practices are best practices for a reason, right? Yes, but you can find misinformation in any area of business, and that includes blogging and the marketing your blog posts. In this post, I will discuss 13 blogging tips that influencers should ignore. Why thirteen? Because it’s… read more

  • Bookkeeping Tips for Bloggers

    bookkeeping for pet influencers

    In this post we will cover the basics of mathematics and the business owner. Now, don’t run away! Believe me: If a math-phobe such as myself can talk about numbers and the basics of bookkeeping for the pet influencer, then you can calm your math fears… read more

  • How Influencers Can Find Mentors Or Accountability Partners… & What They Are

    accountability partner

    There has been conversation in the BlogPaws Community recently centered on finding a mentor. Jan Horning of PawBellish asked, “Where can I find a mentor?” This got me wondering how influencers can find mentors or accountability partners… and what they are. There is a difference in… read more

  • 10 Things Productive Influencers Do

    how to be a pet blog influencer

    If you want to be an influencer, and who doesn’t, there are steps you can take in both your business and your personal life to help make your influencer status a reality. From writing killer headlines and filling blog posts with information that your readers and… read more

  • Freelancing 101: How To Write A Press Release

    How to Write a Press Release |

    Last week I wrote about the top five reasons to write a press release. This week we will dig into the nitty gritty of how to write a press release. As a former journalist and editor of a local newspaper, and as a former public relations… read more

  • Freelancing 101: Top Five Reasons to Write a Press Release

    Freelancing 101 press releases

    “I’m Robbi, a pet blogger, and I work from home. Recently I signed with a major pet company to do its blogging…” Yeah? Who cares? “I’m Robbi Hess, a LOCAL pet blogger, who has been blogging full time from my XYZ home office with my XYZ… read more

  • Freelancing 101: Beat Blogger Procrastination

    15 minute rule to beat procrastination

    If there was one major thing that breast cancer taught me (well, other than I was stronger than I ever imagined I could be) it was that I needed to get to know myself better. Knowing and understanding myself has helped me with my blogging, my family… read more

  • Freelancing 101: Back To Blogging Basics

    back to blogging basics

    Why is this timely? Because it’s back to school time in most areas of the country. Even if you don’t have children, or like me, your children are grown, there is still something about this time of year. For me, September is when I make my… read more

  • Freelancing 101: Productive Ways To Manage Your Inbox

    deal with email overwhelm

    Show of hands: How many of you have a clean, organized and in-control email inbox? Chances are, many of you are looking at your inbox and wondering: How it got so out of control How to get it back in control How to manage it going… read more