Yesterday, we shared the importance of leveraging your social media analytics, along with tips and tricks on how to do just that.
But what happens if you track your analytics… and you’re not happy with what you discover?
Hey, it’s OK! We can all always work to improve. As Deepak Chopra says, “Attention is important, because whatever you pay attention to grows.” While he’s probably talking about mindfulness and meditation, let’s focus our attention for today on social growth.
Here are resources to help you nail your social presence and grow your influence. These correspond with the post yesterday, so be sure to read that first, then head back here and get ready to grow!
First, if you want to dig a little deeper into the data piece, this post is for you: Deciphering the Mystery of Twitter Impressions and Reach. Then, once you know where your starting line is, you can begin to apply strategies purposefully (or, as Deepak would say, mindfully). Then, think through these 15 Ways to Grow a Twitter Following. Not all hacks and tactics (what we’ve dubbed #hactics) will apply to your account. Decide which steps are best for you, and pursue those. Another Twitter resource once you have those steps in motion: Master Twitter with These Epic Tips.
Here at BlogPaws, Pinterest has been the social channel we’ve been focusing on growing. There are so many opportunities to drive traffic through this channel because, as our social media guru Carol Bryant points out, in her post How Bloggers Can Use Pinterest to Drive Blog Traffic, “Pinterest is a search engine. It is not a social media platform.” For further reading, and to learn even more about strategies for Pinterest growth, check out Pinterest Tips for Better Blogging.
If Facebook’s your thing–and, honestly, who can avoid it?–there are so many ways to grow your presence on that platform. And, many brands are very interested in an influencer’s Facebook reach, so love it or hate it, it’s an important platform to grow. The trick with Facebook, of course, is getting people to actually see your content! For that, check out How Can I Get People to See My Content? and Is Facebook Advertising Worth it for Bloggers? If you’re still in the building phase of your Facebook page, or if you feel like you’ve been losing a little ground, head back to the starting line and make sure you have all your bases covered with 11 Things Your Facebook Page Needs Right Now.
For a full, hit-all-the-high-points primer on Instagram, check out Improve Your Instagram Game This Weekend. Taking that a step further, and if you’re looking for real-life inspiration and case studies from influencers, the two posts you should read now or pin for later are How I Grew My Instagram Following by 25% in One Month and How to Build a Large and Loyal Following on Instagram. If you’re an advanced Instagrammer and want to figure out what’s next, check out How Bloggers Can Use Instagram Stories for Success.
Whew! That’s a lot, right?
Don’t let it overwhelm you! Remember: Whatever you’re paying attention to, you’ll grow. It’s best to pick one platform at a time, pour your energy into that until you hit your growth goal, then shift your attention to the next platform.
With that as your plan, what platform will you focus on first? What steps will you take today to start to grow the channel you’ve selected?
Maggie Marton serves as the BlogPaws senior editor. When not hiking with her two pit mixes, Emmett and Cooper, or playing with Newt the Cat, Maggie writes about them (and the pet industry) at ohmydogblog.com and maggiemarton.com.