Guest post by Blog Manager Robbi Hess
We've spoken so much about blogging as a way to grow your pet reach, but how often are you integrating social media into your strategies? Do you think that perhaps 2013 is the time to jump start your social media efforts? Perhaps you're involved in social media but need a way to amp it up or refresh your profiles or status updates. Here are some steps you can take now to be a social media superstar by years' (or even sooner!) end!
What do you hope to achieve with your social media efforts? If you don't have a strategy or a roadmap, how will you know when you've arrived? Do you want to up your numbers of followers? Post social media updates more frequently? Become known as an expert in your particular pet field? Write it down then chart a course toward achieving it. For example if you want to garner 1,200 more followers by year's end, divide the number by the number of months in the year, then by the weeks in the month, etc. and you will come up with a goal to meet.
How current are your social media profiles? When is the last time you reviewed your social media profile? Does it accurately reflect who you are and what you do in the pet realm? Are you using action verbs? How searchable are your profile "headlines"? Now is the time to give them a review and change them if necessary.
Increase your productivity! Let's face it, as with anything you do, you get out of it what you put into it, right? If you're not posting on social media and you're not actively engaged in conversations, you won't grow you reach and people will have no reason to follow you. Look up productivity tools to enhance the amount of time you're on social media and how often your posts show up in your followers news feeds. Set aside a specific amount of time for which to work on your social media strategies and results will surely follow.
What do you hope to accomplish with social media this year?