by: Carol Bryant, BlogPaws' PR Manager
“Stop right up and don’t read my blog!”
Would you ever consider making that a headline for one of
your pet blog posts? Akin to a carnival barker imploring folks to “hurry hurry,
step right up, and check this out,” your blog should be inviting, easy to use,
simple to navigate, and rich in content.
There are, however, at least eight ways you can get people
to stop visiting your pet blog. Using these time-tested tips, your pet blog is
least likely to be visited. Here’s how:
Make it hard for me
to find the comments box: I keep current on a variety (over 100) of pet
blogs, pet websites, and pet news sources in my Google Reader, with Google
alerts, RSS feed, and emails. If I am taking time out of my day to read what
you have to say but have a hard time finding the comment/reply option, don’t
expect me, aka your reader, to comment. Knowing I am unable to interact with
you, I might not return. Make it easy
for me to find your comment/reply option.
Keep the load time at
its absolute maximum: We’re all moving at the speed of light these days it
seems. If your blog post/title catches my eye, but once I click to get there,
your load take takes what seems like forever, I might not come back. Google has
some great tips to speed
up your load time.
sporadically or rarely: Do you like getting your news now and then or do
you like to stay
current with what’s happening? Most of us like up-to-date
information. Once your readers know your blog exists, take time to nurture and
craft a blog post with regularity. Even if you decide to post once a week, don’t
stray from that. Consistency breeds loyalty.
Bookmarking Sites: Though they aren’t everyone’s cup of tea, ignoring
social bookmarking sites might keep a contingency of readers away. Sites like Digg, StumbleUpon
and Reddit are
all viable options for submitting your best posts. Monitor your analytics to
determine which of these sites help increase your blog traffic.
Don’t worry about
SEO: If content is King, SEO is the queen. I love the quote, “SEO, when done
right, should never interfere with great writing." This was written by
Rand Fishkin for SEOmoz.com. BlogPaws conferences feature sessions on SEO and
its importance for pet bloggers. Write first, SEO
optimize after, but ensure you have a plan in place.
Ignore Your Readers:
Don’t engage with people and neglect reciprocating on their blogs to ensure
minimum repeat visitors to your blog. Seriously, the first word in social media
is “social”—it’s a two-way street. Talk to your readers, visit the blogs that
visit you, engage with your audience. Content is king but interaction rules the
online social media universe.
Make a super busy and
overcrowded blog: Bells, whistles, and colors, oh my! Engage your inner
creative self but keep in mind that people want something when they visit your
blog. The least of their worries is how colorful or how densely packed the
appearance of your blog happens to be. In fact, less is more. Streamlining a layout is the new norm.
Don’t join the
BlogPaws community: With nearly 2,000 members, BlogPaws has become the
premiere voice for pet bloggers and microbloggers. We engage with one another,
share insider info, ask questions, and help each other on a daily basis.
Joining the BlogPaws community is
free, easy, and like any relationship: You’ll get out of it what you put in.
Trust me, my career changed because of BlogPaws.